Pepsi spent millions of dollars on their new "it looks like the Obama Logo" Logo. But apparently the comparison is a sham, and the truth is far too complex for the average mind to grasp. You see, the branding company that made this logo is comprised of some seriously genius deep-thinkers, who never make any decision lightly, as the 27 page document detailing the Pepsi Logo strategy and its significance shows: Apparently the Logo is inspired by..ok..hold on..let me get that right..Ok..here goes..Magnetic Dynamics; Convention's transformation to innovation; The Vastu Sastra; Feng shui; the golden ratio; the Vitruvian principle; the Renaissance; the Mobius Strip; The Modular; the fuckin Earth itself; the theory of relativity; Iconic Geometry; Emoticons; and the Entire freakin Universe…all are leading to the Pepsi Logo.
Awesome! This is the level of high quality Bullshit I expect from professional branding companies, like the Arnell group. The entire document is here for your viewing pleasure. Love it!