The First tweetback event: Ezbet Khairallah

Dear All,

I am writing to share information about the “tweetback” initiative that has been recently brought to my attention. The initiative is the first of its kind and aims to give back to Egypt by utilizing the power of social media at the time when the country is in most need of the support of companies and individuals such as yourselves. I think you’ll also find this interesting due to the novelty of the idea and the immense value it can add to your
company’s perception and reputation.

“tweetback” is Egypt’s first social media-driven humanitarian fundraising initiative to support popular endeavors that aim to effect real change in the lives of Egyptians. **

“tweetback” invites companies, foundations and charitable individuals to pledge donations to select NGOs and development projects in Egypt. In exchange, “tweet back’s” network of some of the country’s most notable twitter bloggers will announce the contributions in Arabic and English through their network of nearly 250,000+ followers (at the time of writing), providing donor organizations unprecedented access to their followers. **The “tweetback” team has brought together 20 of Egypt’s most-followed tweeps, including names like @sandmonkey, @amrwaked, @sarahelsirgany, @Safi, @ahmedelesseily, @pakinamamer, @noornoor1, @salmaeldaly, @travellerW, @nawaranegm @ahmednaguib & many more.

“tweetback” will bring this fundraising concept to Egypt for the first time in support of local NGO Khair wa Baraka. Khair wa Baraka has been working since 2004 in Ezbet Khairallah, an unplanned community in Cairo, to develop services and opportunities for local residents to allow them to live with dignity in a clean, healthy and safe environment.

“tweetback” plans to make the most of social media’s power to generate positive change by organizing a series of events, each in support of a worthy local cause. As a tool, Social media helped the revolution and now “tweet back” is mobilizing it once again in the quest to promote positive change and to help rebuild the country.

The first “tweetback” event will take place on July 26th 2011 at the Marriott from 12-2pm (and two which you would be invited of course if you decide to contribute) and it will include presentations about Ezbet
Khairallah with a close look at the projects for which LE2,000,000 need to be raised. Corporate pledges will be announced on the day to members of the press and donations will be collected via various channels. We are in the process of setting up an IVR line to receive donations and will use twitter to drive traffic to it starting next week.

In lead up to the event, the tweeps will do what they do best: create buzz about the initiative among their collective 250,000+ followers. They will also be on hand at the event to provide live updates about the donors at
hashtag #tweetback. *

If you are interested, e-mail us and we will send you the proposal that provides more details about the initiative along with the benefit packages for every donor. Because of the
tight deadline we’re working against, we would be most appreciative if you could reply with an expression of interest by latest Thursday July 21st. All correspondences should be directed to Rania Helmy who can be reached on .

Thank you very much in advance and I hope we find this as exciting and interesting as we do. Remember, pledging any sum, small or large, is a massive show of support, and will not go unrecognized. For more information, please visit for details. In these adverse times these campaigns could not be more important, and will pave the way for a better country. In these adverse times these campaigns could not be more important, and will pave the way for a better country.  More of these initiatives will only happen if you show support for this very first one, which by virtue of the timing, and novelty, is in desperate need for your sponsorship. Please step forward and help in any way you can. We look forward to hearing back from you.

I would be especially grateful if you help me spread the word, forward this to any of your colleagues, friends, family or contacts that you think could contribute. Thanks again!

Kind regards,

Mahmoud Salem

8 Comments on The First tweetback event: Ezbet Khairallah

  1. InfidelDane
    July 15, 2011 at 8:34 pm

    Watching you on AlJazeera “in the café” …. I’ve been with you since the Cartoons. Who’d’ave thunk I’d be watching you on TV. Yalla mabrouk

  2. Janesa
    August 7, 2011 at 7:05 pm

    A bit surprseid it seems to simple and yet useful.

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    September 22, 2011 at 12:17 pm

    Tahrir, right now, even if this sit-in lasts for one more day, is the place to be.

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    December 30, 2011 at 8:59 am

    I hear about collecting money with a help of internet resources. I like the tendency. Not only it’s easy and fast, it’s actually very helpful, great way to support those who need it


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